Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job...
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood...
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising...
The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.
The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the...
