Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the...
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with...
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
The OOH firm has bagged the rights for a period of 7 years.
