Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on how technology is empowering brands to...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
The ad tech firm expands team with strategic new hires
Ben was earlier Global Head of Out of Home Media with dentsu International
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the fun alive with Zepto’s 10-minute delivery...
The five-year contract covers strategically important stations along the Belapur-Panvel (BR) Rail Corridor and the Nerul-Uran (NUR) Rail Corridor, including Kharghar, Mansarovar, Khandeshwar, Bamandongari, and Kharkopar.
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
