‘OOH should give brands innovative, iconic, interesting experience’
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more...
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The...
The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges...
‘DMRC has made a paradigm shift in its advertising business approach’
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities...
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
The inventive, multi-city Zomato OOH campaign, planned and executed by MOMS, with its evocative creatives has set the social media abuzz, taking the brand visibility to...
