The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA;...
Creative agency Underdog mindfully crunched the feature of the lotion to an easy to grasp ‘6x’ for the outdoor campaign, thus enabling the message to resonate...
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out...
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with...
Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s...
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on...
Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and...
The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas...
