Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location,...
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost...
According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems...
With approximately 150 delegates coming to make the conference a success, UP Talks OOH saw maximum registration from outdoor giants and professionals from all over the...
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something...
Madison OOH creates an interesting clock for Engage Deodorants
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which...
Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises...
The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part...
This campaign was a part of various initiatives organized to promote Vodafone's latest offering,"Double Data for pre-paid customers. "
