With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing...
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.
Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and...
Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon...
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
The telecom service provider changed its logo into a tricolour, to celebrate the Republic Day this year. The brand's hoardings also incorporates a model of the...
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint...
The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.
The aim of KAIA is to lead and unite a responsible outdoor advertising industry in Kerala that is committed to serving the needs of advertisers, consumers...
