The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and...
Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which...
The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack...
The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to...
The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to...
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree...
XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
The kiosks will run standard display advertising and touchless interactive content harmoniously
