Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
Celebrating elegance and tradition, Tanishq’s OOH campaign brings the Navraani collection to life on Mumbai’s iconic billboards.
Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.
The contract is for a period of 10 years
Strategically placed at the Amar Mahal flyover, these twin 30x40 LED screens are set to capture the attention of commuters on one of Mumbai’s busiest routes.
The Agency has been working with the Advertiser since 2012.
Cityflo offers home to office bus rides in Mumbai and Hyderabad across 40 routes