Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
He brings an experience of 25+ years in the industry
The entry submissions are open till June 30
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line
“OAA strives to recognise good creative work,” says Aatika
Mindshare bags Gold for innovative Use of Activation
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times...
Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.
