DOOH has the makings to make it big, say industry leaders
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
iGyaan will provide real-time tech updates and HD videos
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets
