To beat the BTL clutter, the BTL firm and brand developed a digitally equipped road show.
The idea was to create a communication campaign that would resonate with every citizen in the city.
The brand utilizes on-ground medium to attract participants for the Nissan PlayStation GT Academy.
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and 'Mishti' or...
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the...
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
