Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
The court stated that existing site owners that they can continue to operate till their license expires
Giant inflatables of brand mascot Ollies, selfie booths caught the imagination of audiences
The Court ruling was a strong step to root out the clutter of hoardings, flex banners and signboards that mark the cityscapes in the state
St+art Mumbai, India's International Street Art Festival, brings legendary Brazilian street artist Eduardo Kobra to Churchgate station to paint a mural of Mahatma Gandhi
On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand
Rising consumerism in the non-metro markets augurs well for OOH advertising
The state government is planning to increase ad tax revenues several fold; Minister Navjot Singh Sidhu expects that the city of Ludhiana alone will yield ad...
Havas Group introduces programmatic trading platform Adcity Solution
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
