The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand,...
A gamut of brands from different categories saw great value in building their presence at the large congregation points
The mandate covers OOH, print, television, radio, and cinema
The installation was put up for a month at the International Sapphire Promo Zone of the airport, handled by Times OOH
The DOOH player plans to put up such media at several other consumer destinations
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
Metro trains branded with the poser “Why Settle For Less?"
