The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.
The bottle included a'Thandak Zone' where mist fans gave relief to the mela visitors from the heat outside. The mist fans threw cool air with a...
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses...
The event division will explore new business opportunities in experiential marketing, among other key areas
Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft...
Both agencies will work independently in all the markets and have separate teams
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated...
