Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at...
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
