OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that...
Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to...
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is...
The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able...
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will...
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners...
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The...
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
