Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.
Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’
The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the...
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
At the WOO Global Congress in Hong Kong, Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group (CBG) Marketing Procurement, presented a compelling case for the strategic...
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times...
The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.
