Wavemaker to handle the brand’s media planning and buying
The innovation is executed by MOMS agency
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai
The brand opted for light pole branding for maximum visibility
The unknown entity recently won the outdoor media rights in Ludhiana city
The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai
Leo Burnett India's Mumbai branch will look after the account
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens