The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement during the festive season through impactful...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
Turkish Airlines has chosen an iconic standalone location in Delhi to establish its brand presence, making a bold statement with an enormous outdoor campaign executed by...
The media is located on the busy Outer Ring Road
The campaign is executed by Madison Outdoor Media Solutions and 3 Scratch Films
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can seamlessly integrate with physical spaces to...
Leveraging a strategic mix of outdoor, radio, print, and mobile van activations, The Media Ant significantly increased footfall and brand awareness for Suta, a leading ethnic...
Ocado’s retail media journey aligned with the UK’s retail media industry expansion