Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand's media plans
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
Totally 58 metals were given away in this year's Outdoor Advertising Awards, in which GroupM won the 'Campaign of the Year' award for their Zomato Offer...
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing...
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
“That's the magic of OOH - it's larger than life, in your face, bold and beautiful,†said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while...
Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'
Apruva Sircar will be participating in a panel discussion on 'How an evolving OOH can be pivotal to brand marketing'
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
Shashank Srivastava will be sharing this perspectives on 'How OOH can take a brand campaign many a mile'
