The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
The advertising agency won the rights following an extensive multi-agency pitch
The streaming behemoth let users submit their own images to a website which were then used for the campaign.
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
The campaign aims to address women’s struggles with ill-fitting undergarments
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
Hyundai's IONIQ 5 is seen advertised on Zest's billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number...