Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for...
Transforming scaffolding into iconic trunks, Louis Vuitton redefines out-of-home branding without extra ad spend.
Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of out-of-home (OOH) advertising campaigns and discussed...
The second edition of DDX Asia will be conducted on February 20 and 21, 2025 in Mumbai
This campaign was executed in collaboration with Talented
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
The campaign was executed by Wrap2Earn
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
The campaign is executed by GroupM OOH Solutions
Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
