The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’
The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’
The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi
Along with presenting top-notch 4K content, the signage can be used for creating immersive AR experiences
Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics
The campaign launched on World Toilet Day drove home the message in an impactful manner by using a railway track in toilets
