IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being...
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
Media owners in the city have yet to be notified on the matter; fear major business losses
The DOOH player plans to put up such media at several other consumer destinations
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
Media rights on 400 trolleys will be awarded for a period of 3 years
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The media was cited as obstructing traffic view of the signals
