The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its...
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
The OOH campaign has been spotted in Delhi across varied formats.
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Moving Walls cites how the synergy has worked well for different brand campaigns
This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux
