Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with...
KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly...
Urban wild belts and insect hotels will encourage biodiversity.
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its...
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
The OOH campaign has been spotted in Delhi across varied formats.
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
