The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
OOH industry should work in an integrated manner: Panel
