Rising consumerism in the non-metro markets augurs well for OOH advertising
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
However, new tech-driven advertising opportunities are likely to open up at the airports
The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
