The multi-city campaign has been executed by El Shaddai Marketing & Advertising
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The brand teamed up with BMeG to give away surprise gift hampers to passengers.
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The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.
The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.
WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.â€