Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group
Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
This is the company’s first venture into DOOH media
Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’
K L Sharma will be addressing the 15th Outdoor Advertising Convention (OAC) on the theme of ‘‘Airport expansion plans – what’s there in it for advertising...
Operations of airports at Ahmedabad, Lucknow & Mangaluru given to Adani Group in PPP with
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
