Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
itel Mobile, with nearly 360-degree OOH coverage, is driving engagement in key markets by using mobile trucks, umbrellas, and banners to connect with budget-conscious consumers during...
UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales...
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
Zakir Khan and Jacqueline Fernandez star in the campaign
A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai's beloved 'Auto Akka'), Aditya Kumar...
The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
The tally brings up the total number of stations under them to 11.
