Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
Zakir Khan and Jacqueline Fernandez star in the campaign
A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai's beloved 'Auto Akka'), Aditya Kumar...
The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
The tally brings up the total number of stations under them to 11.
Sudhanshu Mani will share his thoughts on 'Disruptive thinking: the secret sauce of business transformation'
Metro rail networks make a neat cut for advertising
The pan-India campaign is running in 9 cities
South India Talks OOH, presented by Coral Media, having as its main theme 'The Big Leap into Future of OOH', will feature both state-specific sessions, as...
