Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at...
Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on...
Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for...
Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by...
While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses...
The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ...
The real estate sector has always widely used the OOH medium to attract attention and connect with any market in the country. Khalid Masood, Joint MD,...
Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value...
The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S,...
Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.
