Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore
The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor
The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels
PIL was submitted to enforce the new Code of Conduct
The action followed the Model Code of Conduct coming into effect
In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats
The brand’s ‘Kumbh Kay Shravan’ initiative was aimed at helping the elderly with transportation at the Kumbh Mela
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
The deliberations at the conference will centre on new and emerging investment and advertising opportunities in the transit media space
Deepak Saluja, Executive Vice President, Head (Branding, Product & Channel Marketing), and Investor Education, UTI MF will speak on 'What will it take for brands to...
