Red Bull makes a creative move to announce BC One, the biggest dance battle on OOH
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality
Transaction takes Ocean into Nordic countries and Germany
Video wall displays and digital signage kiosks will be launched under this partnership followed by professional panels
Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market
Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.
Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’
Engines of different trains are to be allowed for branding, wherein promotions can be done only through stickers
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
