GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
Since 2015, Malvika has been a driving force at L&T Realty, where she has architected and executed comprehensive brand and marketing strategies for flagship projects in...
Ocean Outdoor Chairman Tim Bleakley and Multiply Group Head of Media and Communication Vertical Jawad Hassan.
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in public spaces.
The campaign is executed by MOMS Outdoor
The campaign is executed by MOMS Outdoor
The billboard is placed at Juhu Beach in Mumbai
The core of the campaign featured unique "RESERVED" signs, declaring the spot "for the car you should have gifted your dad."
The campaign is conceptualised by DDB Mudra
