Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation,...
The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services,...
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum
The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets
The session will bring forth the emerging business growth opportunities in the southern OOH markets.
