The conference will provide a common platform for media owners, agency heads and brand marketers to discuss and identify new and innovative ways to drive OOH...
The three-stage OOH campaign was executed by Laqshya Media Group
Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin
The campaign set off much discussion across media and e-commerce circles
The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals
The OOH firm has used some 1,200 media units across 32 cities for the campaign
Laqshya Hyderabad Airport Media has executed the campaign
Bhattacharya is operating from the group's Mumbai office
Laqshya Media has executed the campaign, using large formats at vantage points across the city
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
