The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the DOOH network
Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head...
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
Global adtech group Moving Walls, whose 'Moving Audiences' software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the...