What automation & programmatic mean for OOH

In OOH News By Rajiv Raghunath - March 20, 2024

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum

LMX Connects to DoohClick’s ad management platform to expand demand opportunities

In OOH Solutions By M4G Bureau - February 29, 2024

The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand

Up Media elevates advertising demand opportunities with LMX partnership

In Digital OOH By M4G Bureau - January 11, 2024

LMX announces dynamic partnership with Thailand's top elevator DOOH media owner, Up Media

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX

In Digital OOH By M4G Bureau - December 21, 2023

Unicom uses the LMX CMS to dynamically manage and tailor content

LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad

In Digital OOH By Rajiv Raghunath - December 19, 2023

This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls

LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace

In Digital OOH By M4G Bureau - December 12, 2023

BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada

UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9

In OOH News By M4G Bureau - November 10, 2023

Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai

Pikasso integrates with LMX programmatic SSP

In Digital OOH By M4G Bureau - October 20, 2023

Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso