Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India
With the support of Beyond Digital Imaging (BDI), 3M Canada, Four By Eight Signs, Pattison Outdoor Advertising and 3M Canada, the Toronto Contact Photo Festival presents...
Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon;...
Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality...
Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency
The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising...
In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature
The advertising was mainly directed at giving publicity to the government’s development programmes
The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms