The brand banked upon Residential network to communicate with all age groups effectively through media formats such as bus queue shelters and free-standing panels
Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
The merged companies will continue to compete with each other and with other out-of-home advertising providers
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018
The Australian OOH major is lauching an equity raising to fund the purchase
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences