The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen...
Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi
Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards
The campaign creatives exuded a strong local flavour
Shuttl captures Dwarka with frequency building format
Fundraising for a child protection centre starts at the bus stop
Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look...
Also, programmatic OOH buying is gaining momentum, he says
