Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look...
Also, programmatic OOH buying is gaining momentum, he says
The OOH campaign is further amplified with radio advertising which brand finds an effective synergy
Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them
Located at Domestic arrivals, 10ftx10ft pillars catches the attention of travellers at the baggage claim
As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience
KIAB airport in Bengaluru has become a favourite spot for OTT brands like Netflix and Amazon Prime who are looking to tap a jet-setting audience for...
Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years
Chanel turns DOOH into Sketch Book
The 10-year contract has been given for the new Midfield Terminal
