The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was...
This contract will be managed by JV STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.
First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader
Over the next few months, the campaign will be launched across 80 different countries
The rights cover multiple locations that include Terminal 1, Terminal 2, Multi Model Transport Hub
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry
