Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
Goddard describes the issue of sustainability as the “elephant in the boardroom”
True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to...
Key takeaways from a session on sustainability at the WOO Africa Forum
The OOH works of art promote popular entertainment shows and cultural events
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on 'Sector Growth' with the participation of Martin Sabbagh, CEO, Middle East & Africa,...
The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000...
The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10...
Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of...
New advertising technology integration delivers global omnichannel retail media solution
