The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador
The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and...
As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies
Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan
The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing...
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore and Cochin office led by Saurabh...
The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category
The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata...
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of...
Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles
