In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building...
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
Edelweiss Tokio Life uses the power of activation to raise awareness about the risks involved in railway crossing in Mumbai.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was...
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
