Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
Edelweiss Tokio Life uses the power of activation to raise awareness about the risks involved in railway crossing in Mumbai.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was...
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
The brand taps airports to drive home its message to TG
Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune...
Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.
