Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft policy on outdoor advertising.
Aparna comes with almost 2 decades of experience
Nirdesh Tyagi, Director, A-Digital Screen India (ADSi) shares his insights on customisation in the LED industry
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
This campaign was executed by Avenir Brand connect and Times OOH
The activation was strategically aligned with the release of Deadpool & Wolverine, taking place across 2 screens and 30 shows
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
